Thursday, November 21, 2013

The Estee Lauder Companies 2013 Breast Cancer Awareness Campaign!

Hello dear Nitartstudio Guests~! (^____^)/)
I'm back with another event report
It's the Estee Lauder Companies 2013 Breast Cancer Awareness (BCA) Campaign in Indonesia!

What is the Estee Lauder BCA Campaign?

Over the past two decades, this campaign which was launched by the late Evelyn H. Lauder (co-creator of the Pink Ribbon and founder of the Breast Cancer Research Foundation) has been a leading voice for breast cancer awareness around the world and has helped save millions of lives.

The BCA Campaign is devoted to defeat breast cancer through education & medical research. The Campaign is currently active in 70+ countries & to date, has raised more than $48 million to support global research, education & medical services worldwide; $38 million of which have funded 152 Breast Cancer Research Foundation® (BCRF) research projects worldwide. :)

The Estee Lauder BCA campaign event in Indonesia took place at Plaza Senayan Atrium, Jakarta, last October. 

The event started by this beautiful lady as the MC greeted all of the guests warmly. The theme of this year's BCA campaign "Let's Defeat Breast Cancer. We're Stronger Together." is meant to increased public action and commited to raise $5 million.

Moving on to an informative talkshow regarding breast cancer.

First speaker

Second speaker

Third speaker

Fourth speaker

All of the speakers were all very encouraging and informative! :D

The MC shared a story of her mom, apparently her mom is a survivor of breast cancer! She's super proud of her mom and asked all of the guests to applaud her mom, who was there as one of the guest.

Don't forget to do self examination of your breast, ladies! when you feel any discomfort please go see the doctor immediately! >__<

After the talkshow has ended, we're presented with modern Indonesia collections fashion show, so bright and colorful~

The models for the fashion show were not professional models, they're members of WITT (Wanita Indonesia Tanpa Tembakau) women! :D

All of the speakers took a pic together on stage

i snapped a pic wearing a "pink ribbon" distributed on the event :)

The BCA Campaign has seen incredible support from its many brands and employees throughout the world since The Campaign launched in 1992. More than 120 million Pink Ribbons have been distributed by our employees over the years worldwide.

The Estee Lauder BCA campaign has made significant progress in bringing awareness to breast cancer and the fear that once surrounded the disease is being replaced by hope and inspiration.

Evelyn H. Lauder believed that no one can defeat breast cancer alone, this spirit of unity is at the heart of the campaign as it brings people together across the globe to defeat this disease. 

Let's defeat breast cancer. We're stronger together, ladies~!!! 

Thanks a lot for visiting dear beauty enthusiasts!
Stay healthy and beautiful inside out!
Until then, take care~! (^____^)/)

~ Nita Desilia Tannawi (@nitartstudio)

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